I'm open to ...
collaborating on a wide range of graphic design projects to support your company's daily promotional efforts.This includes website and e-commerce design, social media graphics, and print materials. I'm happy to partner with marketing professionals to help them achieve their goals.
Since 2003, I have been involved in a wide range of tasks with a common goal: to present and promote companies in a way that resonates with their target audience.
I can offer support in a variety of areas that I have worked in over the past few years. I have undertaken many tasks, but the most common ones include:
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Collaborating on company or brand image
I have experienced a wide range of approaches to this issue, from digitizing a client's often inconsistent logo sketch to full brand identity development in teamwork, from revitalizing existing logos for small businesses to building a coherent visual concept for large companies.
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Design and composition of materials for printing
The most common are flyers, advertising brochures, product brochures, offer catalogs, company catalogs, stands, exhibition wallcoverings.
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Website design and implementation
From concept to backend. In 2005, I started using Joomla (then still known as Mambo). At the time, I considered this newly emerging CMS system to be the most flexible, and that opinion has not changed. I have written extensions for Joomla and created custom templates for this framework. With the development and popularization of e-commerce, I added Prestashop to my repertoire, and in response to market demand and client needs, I also delved into SAAS systems such as Shoper. I have always had an aversion to builders and all sorts of generators, as they make me lose control over the functionality and predictability of the website. To this day, nothing has been able to convince me otherwise. I even occasionally create small sales landing pages that serve as part of a funnel and do not have a content management system at all.
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Design and composition of packaging and product labels
Based on the visual mock-ups of the product line, or creating visualization from scratch, I make conceptual sketches, descriptive sketches of the newly created product, then for some of them I realize mockups, together we choose the project, the final one and realize its basic visualization - packshot, which then lands on the online store, advertisements, promotional posts, newspaper articles. Each package is governed by legal norms or EU directives to which the project must be subject, I always try to meet them, while the volatility of the law can be so fluid that it is advisable to delegate a lawyer to verify the label in terms of both content and labeling standards..
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UX/UI web, e-commece
Design and prototyping of company websites, product websites, langinpages, online stores. I start with sketches, descriptions, concepts, gather as much information as possible about the client, his company, product. Not always what is obvious to me is equally obvious to the client, so I am open to the most laconic questions that I personally might have missed. Based on the information, I initially mockup the project with a simple pencil, create wireframes, an interactive prototype and the final design. I usually work with SEO and User Experience specialists attached to the project. Often this is the stage that defines the Design System, based on which concepts are created to continue the adopted design forms on subsequent promotional materials, or socialmedia. It also allows for the smooth expansion of the company's reach and ongoing service as part of its development.
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ATL, BTL, socialmedia
Daily maintenance and execution of tasks in preparation for promotion in socialmedia and advertising media.
The growing market of the beauty and healthy food industries accumulated my work a few years ago to serve the food industry, especially in the direction of dietary supplements, and this area has been the vast majority for a long time.
financial clearance
In formal matters, billing and cooperation are based on a contract and an hourly rate, it is possible to estimate approximate costs in advance, but the specifics of project work can often affect the need to revise previous assumptions. A multitude of factors, such as the position of many decision-makers, changes in the nature or even purpose of the project during the course of work on it, as well as modifications of the copywriter, affect the time of implementation.
For the vast majority of realizations I accept billing based on an hourly rate of 39 EUR net per hour of work. During this time it is possible to get acquainted with the issue, the implementation of a simple business card or even a leaflet based on the supplied complete materials that do not require graphic processing. In the case of permanent cooperation, on the last day of the month I send a schedule of accepted orders on the basis of which a collective vat invoice for the passing month is attached.